My story

I’m an entrepreneur working at the intersection of retail, real estate and technology.

Throughout my career, I’ve been interested in how businesses operate, how markets evolve, and how technology can solve real business problems. My experience has shaped my approach to business, combining strategic thinking with an understanding of operational realities and the people behind every organisation.

My career began in sales and business development before moving into commercial leadership and real estate marketing. In 2011, I co-founded Origine Real Estate Marketing, a digital agency specialising in real estate, which I helped build over 12 years.

In 2023, I co-founded Squarefeet, a commercial operating system designed to help retail real estate owners and operators manage and grow their leasing activities.

Today, I’m also building Retail Brands, a retail intelligence platform that helps businesses better understand brands, markets and the signals shaping their industry.

These ventures reflect a conviction I’ve developed throughout my career: better data, thoughtful use of technology and a clear understanding of business realities can help organisations make better decisions and create lasting value.

I’m still learning, building and exploring new ideas. I enjoy exchanging perspectives with people from different backgrounds and learning from the experiences of others.